CRISTINA MOORE

Senior Graphic Designer and illustration artist.
Dual-wielding design strategy and craft in Austin, Texas.

CRISTINA MOORE

Associate Creative Director and illustration artist.
Dual-wielding design strategy and craft in Austin, Texas.

NEWREZ EMPLOYEE COOKBOOK

A vibrant, illustrated cookbook celebrating NewRez’s diverse employees and their recipes
A vibrant, illustrated cookbook celebrating NewRez’s diverse employees and their recipes
A vibrant, illustrated cookbook celebrating NewRez’s diverse employees and their recipes

Client

Client

NewRez

NewRez

Location

Location

Fort Washington, Pennsylvania

Fort Washington, Pennsylvania

Year

Year

2026

2026

Credits

Credits

Made at *Trace Element
Chief Creative Officer: Jeff Barfoot
Associate Creative Director / Illustrator: Cristina Moore
Account Manager: Katherine Scoggin

Made at *Trace Element
Chief Creative Officer: Jeff Barfoot
Associate Creative Director / Illustrator: Cristina Moore
Account Manager: Katherine Scoggin

Info

Info

NewRez, a national mortgage lending and servicing company, brought together a collection of employee-submitted recipes from across its Employee Resource Groups (ERGs) to create a cookbook celebrating the diverse cultures, traditions, and personal stories that connect its workforce.

Working within NewRez's established brand identity, I developed a playful illustration system that transformed the company's limited color palette and signature geometric shapes—inspired by rooflines and home construction—into vibrant, food-focused compositions. The NewRez logomark was thoughtfully integrated into each illustration, creating a recognizable visual thread throughout the cookbook.

To balance the brand's clean, structured geometry, I introduced chalk-like strokes, and grainy textures that brought warmth and personality to the artwork. Each recipe received its own custom illustration, creating a cohesive yet varied visual experience that felt distinctly NewRez.

The result was a colorful, inviting cookbook that extended the brand beyond its traditional corporate applications, celebrating the people behind NewRez through a shared love of food.

NewRez, a national mortgage lending and servicing company, brought together a collection of employee-submitted recipes from across its Employee Resource Groups (ERGs) to create a cookbook celebrating the diverse cultures, traditions, and personal stories that connect its workforce.

Working within NewRez's established brand identity, I developed a playful illustration system that transformed the company's limited color palette and signature geometric shapes—inspired by rooflines and home construction—into vibrant, food-focused compositions. The NewRez logomark was thoughtfully integrated into each illustration, creating a recognizable visual thread throughout the cookbook.

To balance the brand's clean, structured geometry, I introduced chalk-like strokes, and grainy textures that brought warmth and personality to the artwork. Each recipe received its own custom illustration, creating a cohesive yet varied visual experience that felt distinctly NewRez.

The result was a colorful, inviting cookbook that extended the brand beyond its traditional corporate applications, celebrating the people behind NewRez through a shared love of food.

More PROJECTS

More PROJECTS

Questions, inquiries,
or quests of your own?
Call ME FORTH by email.

Website designed & developed on Framer by
©2025 Cristina Moore. All rights reserved.

DWELLING IN

The land of Austin, Texas

FIND ME IN OTHER REALMS

Questions, inquiries,
or quests of your own?
Call ME FORTH by email.

The land of Austin, Texas

DWELLING IN

FIND ME IN OTHER REALMS

Website designed & developed on Framer by
©2025 Cristina Moore. All rights reserved.

Questions, inquiries,
or quests of your own?
Call ME FORTH by email.

Website designed & developed on Framer by
©2025 Cristina Moore. All rights reserved.

DWELLING IN

The land of Austin, Texas

FIND ME IN OTHER REALMS