CRISTINA MOORE
Senior Graphic Designer and illustration artist.
Dual-wielding design strategy and craft in Austin, Texas.

CRISTINA MOORE
Associate Creative Director and illustration artist.
Dual-wielding design strategy and craft in Austin, Texas.


NEWREZ EMPLOYEE COOKBOOK
A vibrant, illustrated cookbook celebrating NewRez’s diverse employees and their recipes
A vibrant, illustrated cookbook celebrating NewRez’s diverse employees and their recipes
A vibrant, illustrated cookbook celebrating NewRez’s diverse employees and their recipes
Client
Client
NewRez
NewRez
Location
Location
Fort Washington, Pennsylvania
Fort Washington, Pennsylvania
Year
Year
2026
2026
Credits
Credits
Made at *Trace Element
Chief Creative Officer: Jeff Barfoot
Associate Creative Director / Illustrator: Cristina Moore
Account Manager: Katherine Scoggin
Made at *Trace Element
Chief Creative Officer: Jeff Barfoot
Associate Creative Director / Illustrator: Cristina Moore
Account Manager: Katherine Scoggin
Info
Info
NewRez, a national mortgage lending and servicing company, brought together a collection of employee-submitted recipes from across its Employee Resource Groups (ERGs) to create a cookbook celebrating the diverse cultures, traditions, and personal stories that connect its workforce.
Working within NewRez's established brand identity, I developed a playful illustration system that transformed the company's limited color palette and signature geometric shapes—inspired by rooflines and home construction—into vibrant, food-focused compositions. The NewRez logomark was thoughtfully integrated into each illustration, creating a recognizable visual thread throughout the cookbook.
To balance the brand's clean, structured geometry, I introduced chalk-like strokes, and grainy textures that brought warmth and personality to the artwork. Each recipe received its own custom illustration, creating a cohesive yet varied visual experience that felt distinctly NewRez.
The result was a colorful, inviting cookbook that extended the brand beyond its traditional corporate applications, celebrating the people behind NewRez through a shared love of food.
NewRez, a national mortgage lending and servicing company, brought together a collection of employee-submitted recipes from across its Employee Resource Groups (ERGs) to create a cookbook celebrating the diverse cultures, traditions, and personal stories that connect its workforce.
Working within NewRez's established brand identity, I developed a playful illustration system that transformed the company's limited color palette and signature geometric shapes—inspired by rooflines and home construction—into vibrant, food-focused compositions. The NewRez logomark was thoughtfully integrated into each illustration, creating a recognizable visual thread throughout the cookbook.
To balance the brand's clean, structured geometry, I introduced chalk-like strokes, and grainy textures that brought warmth and personality to the artwork. Each recipe received its own custom illustration, creating a cohesive yet varied visual experience that felt distinctly NewRez.
The result was a colorful, inviting cookbook that extended the brand beyond its traditional corporate applications, celebrating the people behind NewRez through a shared love of food.

















Questions, inquiries,
or quests of your own?
Call ME FORTH by email.
Questions, inquiries,
or quests of your own?
Call ME FORTH by email.
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©2025 Cristina Moore. All rights reserved.






