Central Market, a high-end Texas grocer, commissions limited-edition paper grocery bags each holiday season to make even the trip home feel festive. For this design, we leaned into a signature part of their brand—expressive type that fuses words with illustrated food elements—and reimagined it with a holiday twist.

The design pairs playful typography with illustrated seasonal foods, party staples, and festive décor: from champagne flutes and cheese boards to yule logs, turkeys, pears, and peppermint sticks. Every letterform becomes part of the illustration itself, with chopping boards, graters, wine bottles, and cookware seamlessly woven into the type.

Rendered in a bold red and green palette against natural kraft paper, the bag evokes both warmth and celebration while staying true to Central Market’s approachable, food-forward brand voice. More than just a carryall, the bag served as a joyful piece of brand storytelling—bringing holiday cheer to shoppers long before they reached their kitchen tables.