Sunny is an innovative nonprofit with a mission to create a more meaningfully connected world. They approached us to help create a logo and brand identity to apply to their upcoming mobile app, which would provide a range of features designed to boost social well-being, including personalized insights, interactive tools, and guided activities.

To align with Sunny’s mission of fostering social connections, I designed a friendly and approachable logo mark featuring a smiling, glowing sun. This symbol captures the warmth and positivity the app aims to bring to its users. Complementing the logo, I developed a visual metaphor to illustrate how personal relationships revolve around each user within the app, evolving into the concept of a “social circle” — later named the Social Sphere™. This idea was brought to life through a series of colorful planet-like graphic elements that orbit and interact with the Sunny logo, symbolizing the dynamic, interconnected nature of a user's relationships within the app. The design language carries across all deliverables, reinforcing the sense of social connection and interaction at the core of
the brand.