Central Market, a high-end Texas grocer, promotes its products each year through seasonal and festival campaigns. For the 2017 annual Citrus Festival, I conceptualized and designed a retro-inspired in-store point-of-purchase poster campaign.

The visuals showcased “out of this world” citrus fruits, blending bold, playful messaging with vibrant, space-themed illustrations to capture the festival’s spirit and engage shoppers throughout the store. The campaign gave me the opportunity to explore a nostalgic design aesthetic while emphasizing the freshness and appeal of Central Market’s citrus offerings, creating a distinctive and memorable in-store experience.